BRIEF

Mugo responded to an RFP (request for proposal) from the Commercial Bank of Ethiopia, requesting a redesign for the ATMs around Addis Ababa. Our concept was selected for its sensitivity to maintaining the legacy of the historic bank, and providing users with a more trustworthy encounter

HIGHLIGHTS

Through extensive research—identifying the gaps in user experience with the ATMs currently dispersed across the city—we developed a cohesive design that would bridge the gap between the user and the bank.

CHALLENGE

Upon further research, we found that the ATMs currently dispersed across the city were not durable: they didn’t evoke a sense of safety; the signage/decals would fade and peel; the machines are exposed to sunlight; and they did not have secure disposal bins in their proximity.

STRATEGY